I want to express a heartfelt gratitude to Jhelum, Colage Communication on the behalf of my organisation for supporting us in making the Short film on our Udan skill development and training Centre. We had very little time in our hand to make this film when I approached her for it. But without any further delay she immediately accepted the challenge and agreed to come on board. She laid out the plan in a super-fast motion and yet worked out all the smallest possible details with a proper schedule keeping the time frame in mind. She immediately put the plan in action and got her team working on it on the priority basis. Even most importantly she offered her expertise and services for this project without charging us a single penny for it. Her team was also very cooperative and responsive. They ensured that all the work was done in a time-bound manner and the film was ready well in advance as we wanted to screen it during the show. We had a wonderful time working with Colage Communication. They are extremely professional but at the same time really kind & compassionate. I will always recommend Jhelum Ratna and her Colage Communication to my contacts for any and every type of films to be made.
Kevval Hariya Founder Udaan Entertainment Group, Founder Trustee and President Udan Foundation NGO
The Indigo Dhoni-Zebro PU Enamel TVC has been voted the most liked TVC in a survey of 34,000 homes! Congrats, team Colage!
Rajeev Badve Creative Director at Chlorophyll Brand Consultancy
Concept and me have had the pleasure to have worked and professionally interacted with Colage multiple times. Ginu, Jhelum and Team have always made impossible deadlines and budgets look easy. Their energy and positive vibe have made pre-production, shoots and post-production really smooth for the agency as well as the client. Their considerable experience and expertise helps get the ad together and make it memorable. I wish them a great 2020 and hope that they shine bigger and brighter this year.
Rachanah Roy Chief Integration Officer & National Creative Director at Concept Communication.
There are two kinds of professional service providing organisations: those who attitudinally sit on the opposite side of the table, and those who sit on the same side as the client. Colage falls in the second category. I have had the privilege of working with Colage and Jhelum since 1991, when I was a fledgling Creative Director in Lintas. While that unfortunately gives away the closely guarded secret of my old age, it also allows me a vantage point: nothing has changed since then! Jhelum’s commitment to pre-production remains unchanged (meticulous), her ability to maintain equanimity under stress remains unchanged, her ability to customize the solution to the actual business need remains unchanged, the teams humility, humour and smiling demeanours remain unchanged. Chlorophyll, the brand consultancy, I co-founded in 1999, continues to work with Colage. And, one last thing. Colage’s commitment to ethics is exemplary in an industry where ‘commissions’ are the norm rather than the exception. Thank you Colage and thank you Jhelum, for reaffirming our faith in the adage, “Good guys finish first!”
Kiran Khalap Co-founder & Managing Director at Chlorophyll Brand & Communications Consultancy Pvt Ltd
We have worked with Colage Communications since 2013, when we made our first ever TVC. Over the years we have worked with many other production houses from time to time, but we kept coming back to Colage. During the last two years, we have shot 6 different TVCs with them, using our brand ambassador M S Dhoni. Even Mr Dhoni has enjoyed working with the Colage team, and has found them different from other production units that he has encountered with other brands. The standout difference is the level of preparation they indulge in before the shoot day – every shot is meticulously planned in advance, with full pictorial drawings. The unit is very cohesive, and works smoothly as a team, always with a smile. They are never rushed for time, and always manage to complete the shooting well before the stipulated hours – which Mr Dhoni loves ! The post production rendering is always to our satisfaction, and on a rare occasion when we required a sequence to be re-shot, they did it without any bickering. They are very eager to incorporate the client’s viewpoints, and have valued our inputs. Some production units are more concerned about making an ad film which will win awards. We have found Colage focussed on selling the advertised product, and not overtly insistent on unnecessary creative embellishments. We have also found their ethical standards to be high – which is not very common in their line of business. We hope to continue our long association with the Colage team, and wish them the very best in their own growth story.
Hemant Jalan Managing Director at Indigo Paints Pvt Ltd
"I have been part of Jhelum’s team for four years, and have found her to be an inspiring team player & leader who is always ready to help as and when needed to complete a task. Her analytical approach and energy, which are infectious, have pushed me to think and act beyond the obvious."
Rajashshri Lele Marketing Analyst at Cole-Parmer
"Jhelum was the producer and director of all the ad films for P&G's Pantene shampoo for over 3 years because of her expertise in hair and personal care. Both, the client at P&G and the agency Grey, had very exacting requirements of fresh, creative and innovative ways to showcase hair within tough timelines and economic budgets. And she met those time and again and many a times excelled. I worked as the account supervisor on Pantene shampoo at Grey. Averaging at a new ad every quarter, I was working closely with her continuously on the pre-production, production or post-production of one film or another. She was consistent on meeting all requirements, great quality and time. We went on to become friends and I eventually joined her to work and develop her business over 7 years. Today, Jhelum has evolved into a greatly effective producer of ad films, documentaries, music videos, TV shows, allowing her directors to do their best and delivering the best to her clients."
Sharmila Subramanium Director - Communications at Magic Bus Foundation
Subhadra Mahajan has worked extensively in the world of TV commercials, assisting a wide range of Indian & International directors in the niche of beauty (hair, skin and make up) on some of the top brands in India- L’Oreal, Garnier, Ponds, Lakme, Dove, Nivea and Tresemme to name a few. She kick-started directing independently with 6 ‘brand-less’ fashion films which found selections at London Fashion Film Festival and Sarajevo Fashion Film Festival 2019. Subhadra also wrote the script and was the First Assistant Director of Pan Nalin’s fiction release ANGRY INDIAN GODDESSES which premiered at the 2015 Toronto International Film Festival and walked away with the Runner Up Grolsch Audience Choice Award at the festival. Since then, the film has visited a number of festivals all over the world and had a theatrical release in over 60 countries. Her other collaboration with Nalin ‘LAST FILM SHOW’ premiered at Tribeca 2021 and is India’s official entry to the Oscars of 2023. She is currently editing her debut feature film project ‘SECOND CHANCE’. The project has been part of 2020 Arthouse Produire au Sud Workshop and has been selected for NFDC Film Bazaar’s 2020 CoProduction Market and then further presented at Marche Du Film, Cannes 2021. It has also been mentored by Film Independent’s prestegious ‘Global Media Makers’ programme 2022.
Bhushitendu is a filmmaker and photographer, originally from Varanasi, and now working between New Delhi and Mumbai. After graduating from NID Ahmedabad, he worked at Viacom18, and assisted filmmakers like Pushpendra Misra and Bharat Sikka, before beginning his independent practice. He has experience directing TV commercials, music videos, short documentaries, and digital content.
Reena has the ability to balance cost and creative output which helps in giving economic solutions to hi-end productions. With her keen knowledge of accounts and admin she deftly shifts gears to keep the office moving smoothly.
Hari has done his Bachelor’s Management Studies. He is a very jovial person, always keeps his head cool in any situation. He is been doing social media marketing, marketing and client relationship for us. With superb influencing skills, he has ability to generate great ideas & makes the creative designs too.
Loretta is a young experienced ad film director. She has written several TVC scripts and music video concepts for Dharma productions and for other direct clients.
She has worked as Creative Director for a feature film with Dharma Productions. Loretta has closely worked with renowned feature film directors and TVC directors
Harsh Dedhia is an ad filmmaker. He has worked on several brand commercials as well as television serials. Harsh worked as an Assistant Director for half a year with several projects in music videos, commercials, and feature films.
The web series ‘Broken but Beautiful’ and ‘Never Kiss Your Best Friend’ made him very popular with the audience. He has directed ad films for brands such as Reliance Digital, Canara HSBC, Daniel Wellington, HSBC, Morphy Richards, Kohler and many more.
Vivek Anchalia is an award-winning writer & ad filmmaker with over 14 years of experience in advertising and Short format campaigns. He is the story and co-screenplay writer of the Netflix Original film “Rajma Chawal’.
He has directed commercials for numerous prestigious brands like Atomberg Fans, Dabur, Reliance, Wrigley’s, ICICI, Dell, Revv Cars, Discovery, National Geographic channel, to name a few. He has also won the prestigious Golden Award of Montreux, Switzerland, Promax World Award and Promax Asia award for his work as a director.
Puneet has been directing ad films for leading brands in India for years. He has acquired the reputation of an emotional storyteller with his films, Puneet has directed for brands like Gillette, Ford, Hyundai, Volkswagen, Airtel, Zee, Vivo Phones, GSK, Kotak, Fortis Group, Piramal Group, LIC, Sonata, Samsonite, ICICI, HDFC Life, Airtel, USHA, Western Union, Parachute, Big Bazar, Vivo, Ghadi, Fortis, Schmitten Chocolates, Parle G, Himalaya, Havells, Pigeon, Platinum Rings, Asian Shoes & Muthhut Group with agencies like Ogilvy, McCann Bombay, BBDO, JWT, Mudra, Leo Burnett, ADK Fortune, Autumn, Dentsu, IsoBar, Grey etc.
His Gillette film on gender equality has been widely celebrated it won 1st Cannes Silver Lion for India and also won 3 Spikes Asia Awards for Film, music & entertainment & 2 Effie awards. He won National Gold for Best Public Service Film at FoxGlow awards for his very 1st ad. His film on organ donation was nominated in the prestigious Kyoorius Awards
Suraj is an Emmy Nominated filmmaker, who believes that exploring is the only way to keep growing. A hard-core vagabond at heart, Suraj gets his inspiration from his travels. Exploring new cultures, and techniques and observing stories all over the world is what has helped him develop his truly unique style; which is a beautiful cross between organic storytelling with a dash of design and beauty.
From selling films in international markets for Yash Raj Studios to being an animator/ editor to being a creative director on large live events and performances, to working with Disney India on kid’s content; Suraj’s diverse experience has helped him build a skill set most unique to him- the ability to make any story larger than life, larger than it may have initially envisioned, with the same tools that most others would struggle to expand on.
A man of many talents- but primarily a Director- who can act out a scene to demonstrate to his actors.
Can sing a song to explain his idea to a music director and can mimic… well just about anybody! Working with him is like being a life member of a laughter club. As for his work – it speaks volumes!
Ginu has a knack for bringing out the best performances in his actors, whether it’s humor, drama, or an emotional story.
He accompanies his expertise in Directing with an impeccable sense of style, adding great aesthetics to the film.
His knowledge of filmmaking stretches from camera compositions and lighting to music and animation. He is constantly re-inventing to encompass the latest technology in all his films.
Kirti has the ability to balance cost and creative output which helps in giving economic solutions to hi-end productions.
With her keen knowledge of accounts and admin she deftly shifts gears to keep the office moving smoothly.
Our young assistant director.
Our back end support, always brimming with ideas and ready to tackle anything that’s thrown at him. His enthusiasm on set is contagious.
Polished in implementing various editing techniques to enhance video production.
With his enthusiasm and commitments to executing each project, he makes sure that the films meet all expectations
Samadhan combines his youth and energy with expertise logistics and coordination to pull off an efficient production.
He has skills to manage films in various budget with quick turn around time.
Pinki has the ability to balance cost and creative output which helps in giving economic solutions to hi-end productions.
With her keen knowledge of accounts and admin she deftly shifts gears to keep the office moving smoothly.
Veteran Director Abhijit Chaudhari popularly known as Dadu.
He has directed films for Colgate Zig Zag, Duracell, Britannia, TVS Jupiter, Bangur Cement, Odonil, Pepsi, Cricbuzz, Juzt Jellyz, Gulf Pride and many more.
Dadu has worked across genres such as Narrative, Humour, Performance, and a combination of Live action and Computer Graphics.
Pavan has the expertise to Edit films and add the extra finishing touches with effective post-production, including grading, online and VFX.
With his enthusiasm, keen eye and great attention to details, he makes sure that the films meet all expectations.
Manali has the ability to balance cost and creative output which helps in giving economic solutions to hi-end productions.
With her keen knowledge of accounts and admin she deftly shifts gears to keep the office moving smoothly.
A director who is skilled in Ideation, Art Direction and Films.
An experienced Group Creative Director with a demonstrated history of working in the advertising industry.
He has directed films for Gillette, series of films for Serendipity and Tanshiq.
With an incredible head for numbers, she keeps our budgets and accounts up to date.
With several Accounting degrees under her belt, she leads our budgeting team.
Her acumen for figures keeps our budgets in check and gives us the space to give more, for less, to our esteemed clients
A director who has directed a wide range of ad films with many tinseltown personalities.
He has experience in all genres of films like beauty, hair, fashion, automobiles, technologies, etc.
He has directed films for BMW, Volkswagen, Oppo, Raymond, Tata Motors, Royal Stag, Lakme and many others.
Former Senior Vice President – Films, Grey Worldwide for over 25 years. He joined Grey from Lintas to start the Films Department for the P& G business. Was part of the team that launched Pantene in India and worked on the brand for 25 years. In this role collaborated with Jhelum and did a number of productions with Colage.
As National Films Head of Grey, Samir produced films for all Grey clients across 6 cities(at one stage) over two decades. In his career at Lintas and Grey, he has worked on over 2000 projects across brands from FMCG, hair care, beauty, fashion, food, automobiles, telecom, insurance, banking, political campaigns, and Govt Projects.
He has been responsible for producing TVC’s for Pantene, Gillette, Ambipur, Raymond, Arvind Mills, Indian Oil, Ferrero, Dell, Britannia, Wrigleys, Duracell, Kotak Mahindra Life Insurance, Bharti Axa, Parle Agro, Parle Biscuits, Cipla, Nokia, Real Me, Revv Cars, Ambuja Cement, Indian Army, Indian Navy, Indian Air Force, etc, etc.
Samir has experience of client and agency expectations and is able to bring the right resources and creative approach to a project.
He possesses end to end knowledge of the entire film production process and is an expert in taking an idea from paper onto film.
Started his career with CBS Gramophone Records and Tapes where he produced innumerable music albums. This experience and knowledge of music are used on productions as audio is a very important aspect of the content.
Some recent work:
BRAND RACONTEUR” (creative director, consumer
insider, & marketing facilitator.
“Brand Raconteur” underscores his penchant for telling compelling brand stories. And he has engaged in this passion for over 23 years, along the way, founding and building some of the biggest and most salient brands.
He was Creative Group Head. This is where – thanks to extensive rigour of Unilever brands – he was inducted in the discipline of holistic brand thought and detail. Lowe Lintas is where he learnt what he does even today. His brands there were Surf Excel, Rin, Vim, Wheel, ALA, Liril, Rexona, etc.
He joined Mudra DDB, Ahmedabad as Creative Director exclusively on Paras Pharma. This was a phase of great learning and partnership with Mr. Darshan Patel the man behind the ascendance of Paras.
Rajesh believes in delivering VALUE for his clients’ investments into branding & advertising. That value accrues from ‘highly impactful’ work that feeds off and into a ‘unique insight’ into the consumer.
Founder, Producer & Director of Colage Communication. A microbiologist turned accidental Film maker. She started her career with direction and scripting of AD films and TV shows, and now has accumulated over 20 years’ experience in production & direction of Ad Films (Digital & TV Commercials), Corporate Films, Documentary Films, TV Shows (Drama Serials, Docu-Dramas, Comedy Shows, Sports, Entertainment & Children Programmes), Animation Films, Music Videos & Line production for Feature films.
Contracted by Procter & Gamble to direct hair care and personal care films, she trained in the Asia Pacific region to further specialise in this category. And has directed around 200 Personal care films.
She has now moved into Production and has worked on more than 1500 successful projects, across brands from engineering, IT, paints and health to finance, food, appliances, fashion and Government projects.
She possesses end-to-end process knowledge in managing multiple projects while adhering to budget & time schedule, encompassing the entire gamut of film production- from the creative strategy and the germ of an idea, to the final film on celluloid, digital or virtual reality.
With her experience in organizing productions across the world- be it shoot or post production- she has set up film co-production tie ups and collaborations across the world.
A director who has mastered the art of Digital films. She brings her vivacity and love for adventure into every film. Her empathetic style has brought out the best in actors and technicians. She combines a great sense of youthful energy with strong emotions. Excellent at directing actors, she also adds a dose of zest and style into her films.
A cancer survivor who is creating waves.
Kruttika has the ability to set up an entire production, putting together a team on Art, Costumes, Props, Casting, Technicians and Equipment.
Her experience over the years on all aspects for Advertising film production, Corporate films, Web series, has helped build an efficient and committed team on very project.
Kruttika’s ability to balance cost and creative output has helped in giving economic solutions to hi-end productions.
Pushparaj has the ability to pull off a seamless production, organizing equipment, technicians, travel and location logistics.
He has the capability to execute an efficient and time-bound shoot with impeccable pre-planning and effective cost control.
His experience extends over Advertising films, Corporate films, Web series, Events, Theatre productions, Dance shows, Marathi Films, TV Serials, Events and Short Films.
Warren has directed a range of Digital films and Corporate films.
He has the expertise to Direct and Edit his films and add the extra finishing touches with effective post-production, including grading, online and VFX.
More of a night owl- you can catch him post office hours labouring over his film, either through a camera or at the editing table.
Sushmita is a Bachelor’s of Information Technology graduate. An I.T graduate who started her career in the Marketing field.
In all she has 2 years experience in social media marketing, marketing and client relationship.
She has superb influencing skills and the ability to generate and come up with great ideas.
A hard working, positive attitude and amiable person. She is the always-smiling face on our team.